Webinar

The future of personalization

Contentful and Code and Theory discuss how modern brands are rethinking personalization through a content-first approach

Recorded on April 30, 2025

Webinar

The future of personalization

Contentful and Code and Theory discuss how modern brands are rethinking personalization through a content-first approach

Recorded on April 30, 2025

Join us for a dynamic conversation on the future of personalization, and how to make it a reality for your team. In this session, we sit down with Dave Camillo from Code and Theory to explore how modern brands are moving beyond fragmented DXPs and embracing a content-first approach to personalization.

Watch the webinar to learn how to:

  • Shift from siloed systems to scalable, cross-channel personalization

  • Use AI-driven segmentation and real-time insights to craft hyper-relevant content

  • Eliminate bottlenecks, increase speed-to-market, and reuse content to drive results faster

Whether you're just starting or scaling your personalization efforts, this conversation is packed with insights to help your team move smarter — and faster.

Join us for a dynamic conversation on the future of personalization, and how to make it a reality for your team. In this session, we sit down with Dave Camillo from Code and Theory to explore how modern brands are moving beyond fragmented DXPs and embracing a content-first approach to personalization.

Watch the webinar to learn how to:

  • Shift from siloed systems to scalable, cross-channel personalization

  • Use AI-driven segmentation and real-time insights to craft hyper-relevant content

  • Eliminate bottlenecks, increase speed-to-market, and reuse content to drive results faster

Whether you're just starting or scaling your personalization efforts, this conversation is packed with insights to help your team move smarter — and faster.

Meet the presenters

Woman with long dark hair smiles in navy blazer against soft green blurred outdoor backdrop.

Sara Sullivan

Vice President, Solution Engineering

Contentful

Black and white portrait of David DiCamillo in a beanie and dark button-down shirt against a black background.

David DiCamillo

CTO

Code and Theory

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